Remember to clearly highlight your extension’s USP. Fact sheet: short bio of you (and your company), key features of your extension, relevant facts or statistics about the target market, links to your extension’s website and related social media accounts, and any other information you think might be relevant.

Once you have a target list of bloggers and media, create a “press pack.” This pack should include: It might be difficult to generate interest among high profile sites it may be easier to start with bloggers and news media with a niche or regional focus. Look for websites or print publications that focus on areas related to your extension’s features as well as technology in general. You first need to identify bloggers and news media that might be interested in featuring or reviewing your extension. Independent endorsements of your extension can help to boost installs significantly. Removing your extension from distribution.Will I ever be able to sell through AMO?.Use plain language in any privacy policy or license agreement.Select the right platforms and versions.The add-on description can be longer, but not too long.Focus on key features in your screenshots.Make sure your summary is just long enough.

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