To get the word out about causes or brands: 84% share because it is a way to support causes or issues they care about.Self-fulfillment: 69% share information because it allows them to feel more involved in the world.To grow and nourish our relationships: 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.To define ourselves to others: 68% share to give people a better sense of who they are and what they care about.To bring value and entertaining content to others: 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.The 5 Key Reasons Why People Share (According to Psychology) So let’s take a look at what this study found. The data shows that the likelihood of your content being shared has more to do with your readers' relationship to others than their relationship to you.

Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. I’ve probably said it a million times – people buy (and share content) from those that they know, like, and trust. Spoiler Alert: It’s All About Relationships Then we’re showing you the social media sharing best practices this study uncovered. So, we’re showing you why people share on social media.

By understanding why people share, you can look into your own content and see its ability to sustain blog traffic and growth. This study uncovers an opportunity for marketers who want to grow their audience. In a fascinating study conducted by The New York Times Insider Group, it was discovered that there are five key reasons people share with others. Why Should You Care About Social Sharing?

Shareit we media